The Sally Branson Consulting Group

Crisis management consulting and special situation solutions. Reputation management and security.

The Sally Branson Consulting Group (SBCG) is a premier boutique public affairs consultancy, focused exclusively on senior-level counsel in crisis planning, crisis management, crisis resolution, and reputation management. We are driven by the principles of impact, empathy, and authenticity, values that define our purpose and set us apart.

Our speciality is resilient crisis strategy and resolution. We manage crises with empathy, crystal-clear communication, and unrivalled expertise, ensuring our clients are confidently prepared to respond to whatever they face. In moments of pressure and uncertainty, we deliver high-intensity communications, rapid emergency responses, and practical solutions that protect and strengthen reputations while creating opportunities for growth.

SBCG is led by Sally Branson, who brings over twenty-five years of earned credibility and extensive professional experience, from navigating issues of geopolitical significance to managing complex social media challenges. Our team of experienced public affairs and public relations professionals provides single-issue advice, crisis media coaching, ongoing reputation services, and public affairs campaigns tailored to each client’s needs.

This is crisis management that counts.

I'm in crisis - I need help now.
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  • Sally was instrumental in making our multiple engagements with our allies and the Australian media a success. There were many points during the visit that could have gone completely sideways, but Sally's forethought and agility ensured a smooth and successful rollout that strengthened the US-Australian relationship and reinforced our nations' commitments to mutual defense. She is a consummate professional who delivers superior results.

    JP, Military Leader.

  • Informed and influential, Sally's sharp tradecraft comes from years performing at the highest levels. What sets her apart is the creativity and heart she brings to her work. Planning for and navigating crisis times is challenging enough. With Sally, you're getting sound advice from an experienced but relatable practitioner, and one who cares about her clients.

    DC. Head of External Affairs.

  • Sally is an absolute powerhouse when it comes to crisis management, strategic thinking and advice. I have worked with Sally for many years and her experience lends itself to good, authentic and compassionate advice. She is always focused on the best commercial outcome as well as the wellbeing of myself and my team.

    NB, CEO.

The Sally Branson Consulting Group

Crisis Management, Crisis Communications Strategy, Reputation Management & Issues Advocacy across Australia for clients in Australia, United States, United Kingdom and South East Asia.

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We acknowledge the Yugambeh people as the Traditional Owners and Custodians of the Bundjalung land on which we work. We acknowledge all First Peoples of this land and celebrate their enduring connections to our Country, knowledge and stories. We pay our respects to Elders past, present and emerging, who guide the Aboriginal and Torres Strait Islander communities where we work and live.

All work is undertaken under an agreement of non-disclosure.