Crisis PR, Crisis Communications and Public Affairs Firm

When the stakes are high, you need the right counsel.

The groundwork we lay before a crisis is what carries you through it.

The Sally Branson Consulting Group partners with leaders facing their most challenging moments, delivering rapid response crisis management, and proactive reputation strategy.

Speak with Sally

Speak with Sally

You need tailored senior counsel before, during and after your event.

Why SBCG?

Every engagement is handled by senior practitioners only, bringing sharp, experienced thinking and decisive action from the very first call.

Senior counsel, from the first call.

Resilient Crisis Strategy

Our speciality is crisis strategy and resolution. We manage crises with empathy, crystal-clear communication.
SBCG delivers:

Rapid emergency response

High-intensity communications under pressure

Single-issue advice

Crisis media coaching

Proactive reputation services, and public affairs campaigns

ABOUT SBCG

OUR SERVICES

Crisis PR, crisis communications and reputation management

We work on the challenges that carry the most risk for you.

Slide 1 of 1

Man in a blue blazer holding a takeaway coffee cup in one hand, and a laptop in a sleeve under his right arm

Crisis PR and Crisis Management

We give you immediate senior support when something breaks, and clear direction through the first hours.

Learn more

Woman wearing a black dress sitting at a desk reviewing documents

Crisis Communications Strategy

We write the holding statements, talking points and stakeholder messaging that hold up under scrutiny.

Learn more

Three people dressed in office attire, sitting at a desk with numerous electronic devices and paperwork depicting graphs

Crisis Planning & Preparedness

We build the response frameworks, playbooks and simulations before you need them.

Learn more

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Reputation Management

We protect and rebuild your standing with the people whose trust your business depends on.

Learn more

Team of people sitting in a boardroom wearing casual office attire, having a meeting

Crisis Media Coaching

We prepare your leaders to front the media under pressure and hold their position.

Learn more

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Issues Advocacy and Public Affairs

We run campaigns that advance your position on complex commercial and political issues.

Learn more

OUR SERVICES

Crisis PR, crisis communications and reputation management

We work on the challenges that carry the most risk for you.

Slide 1 of 1

Man in a blue blazer holding a takeaway coffee cup in one hand, and a laptop in a sleeve under his right arm

Crisis PR and Crisis Management

We give you immediate senior support when something breaks, and clear direction through the first hours.

Learn more

Woman wearing a black dress sitting at a desk reviewing documents

Crisis Communications Strategy

We write the holding statements, talking points and stakeholder messaging that hold up under scrutiny.

Learn more

Three people dressed in office attire, sitting at a desk with numerous electronic devices and paperwork depicting graphs

Crisis Planning & Preparedness

We build the response frameworks, playbooks and simulations before you need them.

Learn more

View of city skyscrapers with the perspective looking up into the sky from below

Reputation Management

We protect and rebuild your standing with the people whose trust your business depends on.

Learn more

Team of people sitting in a boardroom wearing casual office attire, having a meeting

Crisis Media Coaching

We prepare your leaders to front the media under pressure and hold their position.

Learn more

Two people sitting at an office desk reviewing a paper chart

Issues Advocacy and Public Affairs

We run campaigns that advance your position on complex commercial and political issues.

Learn more

OUR SERVICES

Crisis PR, crisis communications and reputation management

We work on the challenges that carry the most risk for you.

Slide 1 of 1

Man in a blue blazer holding a takeaway coffee cup in one hand, and a laptop in a sleeve under his right arm

Crisis PR and Crisis Management

We give you immediate senior support when something breaks, and clear direction through the first hours.

Learn more

Woman wearing a black dress sitting at a desk reviewing documents

Crisis Communications Strategy

We write the holding statements, talking points and stakeholder messaging that hold up under scrutiny.

Learn more

Three people dressed in office attire, sitting at a desk with numerous electronic devices and paperwork depicting graphs

Crisis Planning & Preparedness

We build the response frameworks, playbooks and simulations before you need them.

Learn more

View of city skyscrapers with the perspective looking up into the sky from below

Reputation Management

We protect and rebuild your standing with the people whose trust your business depends on.

Learn more

Team of people sitting in a boardroom wearing casual office attire, having a meeting

Crisis Media Coaching

We prepare your leaders to front the media under pressure and hold their position.

Learn more

Two people sitting at an office desk reviewing a paper chart

Issues Advocacy and Public Affairs

We run campaigns that advance your position on complex commercial and political issues.

Learn more

Deep expertise across the sectors and situations that matter

We work with organisations and individuals navigating high-stakes, complex, and sensitive situations, across Australia and internationally.

Speak with Sally

Speak with Sally

OUR SERVICES

OUR SERVICES

Government & Defence

Political leaders · Military · Public Agencies

Corporate & Executive

CEOs · Boards · Senior Leadership Teams

Not-for-Profit & Community

Charities · Advocacy Organisations

Legal & Regulatory

Law Firms · Regulatory Matters · Investigations

Media & Public Life

Public Figures · High-Profile Individuals

Global Territories

Australia · United States · United Kingdom · SE Asia

Testimonials

We do not publish client names. Confidentiality is a standard we hold for everyone we work with, which is why you will not find a client list here.

The testimonials on this site have been shared with permission.

SBCG delivers senior-level public affairs counsel across the situations that demand the very best. Whether you need to respond to a breaking crisis, protect your reputation, or build long-term resilience, we have the expertise to help.

TN. Chair, Independent School

Sally was instrumental in making our multiple engagements with our allies and the Australian media a success. There were many points during the visit that could have gone completely sideways, but Sally’s forethought and agility ensured a smooth and successful rollout that strengthened the US-Australian relationship and reinforced our nations’ commitments to mutual defence. She is a consummate professional who delivers superior results.

JP. Military Leader

Sally is an absolute powerhouse when it comes to crisis management, strategic thinking and advice. I have worked with Sally for many years and her experience lends itself to good, authentic and compassionate advice. She is always focused on the best authentic outcome as well as the wellbeing of myself and my team.

NB. CEO

SBCG delivers senior-level public affairs counsel across the situations that demand the very best. Whether you need to respond to a breaking crisis, protect your reputation, or build long-term resilience, we have the expertise to help.

TN. Chair, Independent School

Sally is an absolute powerhouse when it comes to crisis management, strategic thinking and advice. I have worked with Sally for many years and her experience lends itself to good, authentic and compassionate advice. She is always focused on the best authentic outcome as well as the wellbeing of myself and my team.

NB. CEO

Sally was instrumental in making our multiple engagements with our allies and the Australian media a success. There were many points during the visit that could have gone completely sideways, but Sally’s forethought and agility ensured a smooth and successful rollout that strengthened the US-Australian relationship and reinforced our nations’ commitments to mutual defence. She is a consummate professional who delivers superior results.

JP. Military Leader

SBCG delivers senior-level public affairs counsel across the situations that demand the very best. Whether you need to respond to a breaking crisis, protect your reputation, or build long-term resilience, we have the expertise to help.

TN. Chair, Independent School

Sally was instrumental in making our multiple engagements with our allies and the Australian media a success. There were many points during the visit that could have gone completely sideways, but Sally’s forethought and agility ensured a smooth and successful rollout that strengthened the US-Australian relationship and reinforced our nations’ commitments to mutual defence. She is a consummate professional who delivers superior results.

JP. Military Leader

Sally is an absolute powerhouse when it comes to crisis management, strategic thinking and advice. I have worked with Sally for many years and her experience lends itself to good, authentic and compassionate advice. She is always focused on the best authentic outcome as well as the wellbeing of myself and my team.

NB. CEO

Senior crisis PR counsel, led by Sally Branson.

Most advisers have studied crises. Sally Branson has stood inside them, as senior adviser to a Prime Minister, in the leadership of a political party, through a decade in diplomacy, and alongside the US military on engagements where the stakes were sovereign. Twenty-five years at that level forms a judgement nothing else can substitute, and it leads every SBCG engagement.

Speak with Sally

Woman in a black blazer and white t-shirt with black glasses, smiling face-on

End-to-end crisis counsel for every stage

Speak with Sally

Crisis response

SBCG provides immediate, senior-level guidance, rapid situation assessment, stakeholder identification, and the communications strategy to get in front of the story before it gets ahead of you.

Strategic Planning & Preparedness

The organisations that weather a crisis best are the ones that never had to improvise. SBCG helps leadership teams anticipate risk before it materialises, building the plans, protocols, and instincts that turn a potential crisis into a well-managed moment.

Reputation Management

Reputation isn't repaired overnight, and it isn't repaired by accident. SBCG works alongside leadership to rebuild trust methodically – shaping the narrative, re-engaging key stakeholders, and ensuring the story that gets told is the one that reflects who you actually are.

End-to-end crisis counsel for every stage

Speak with Sally

Crisis response

SBCG provides immediate, senior-level guidance, rapid situation assessment, stakeholder identification, and the communications strategy to get in front of the story before it gets ahead of you.

Strategic Planning & Preparedness

The organisations that weather a crisis best are the ones that never had to improvise. SBCG helps leadership teams anticipate risk before it materialises, building the plans, protocols, and instincts that turn a potential crisis into a well-managed moment.

Reputation Management

Reputation isn't repaired overnight, and it isn't repaired by accident. SBCG works alongside leadership to rebuild trust methodically – shaping the narrative, re-engaging key stakeholders, and ensuring the story that gets told is the one that reflects who you actually are.

End-to-end crisis counsel for every stage

Speak with Sally

Crisis response

SBCG provides immediate, senior-level guidance, rapid situation assessment, stakeholder identification, and the communications strategy to get in front of the story before it gets ahead of you.

Strategic Planning & Preparedness

The organisations that weather a crisis best are the ones that never had to improvise. SBCG helps leadership teams anticipate risk before it materialises, building the plans, protocols, and instincts that turn a potential crisis into a well-managed moment.

Reputation Management

Reputation isn't repaired overnight, and it isn't repaired by accident. SBCG works alongside leadership to rebuild trust methodically – shaping the narrative, re-engaging key stakeholders, and ensuring the story that gets told is the one that reflects who you actually are.

Crisis Management, Crisis Communications Strategy, Reputation Management & Issues Advocacy across Australia for clients in Australia, United States, United Kingdom and South East Asia.

Our Expertise

Our services

Crisis PR & Crisis Management

Crisis Communications Strategy

Crisis Planning & Preparedness

Reputation Management

Crisis Media Coaching

Issues Advocacy

Media & Articles

Speak with Sally

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© Sally Branson Consulting Group 2026

We acknowledge the Yugambeh people as the Traditional Owners and Custodians of the Bundjalung land on which we work. We acknowledge all First Peoples of this land and celebrate their enduring connections to our country, knowledge and stories. We pay our respects to Elders past, present and emerging, who guide the Aboriginal and Torres Strait Islander communities where we work and live.

All work is undertaken under an agreement of non-disclosure.

Crisis Management, Crisis Communications Strategy, Reputation Management & Issues Advocacy across Australia for clients in Australia, United States, United Kingdom and South East Asia.

Our Expertise

Our services

Crisis PR & Crisis Management

Crisis Communications Strategy

Crisis Planning & Preparedness

Reputation Management

Crisis Media Coaching

Issues Advocacy

Media & Articles

Speak with Sally

Sign up to receive latest news, insights

© Sally Branson Consulting Group 2026

We acknowledge the Yugambeh people as the Traditional Owners and Custodians of the Bundjalung land on which we work. We acknowledge all First Peoples of this land and celebrate their enduring connections to our country, knowledge and stories. We pay our respects to Elders past, present and emerging, who guide the Aboriginal and Torres Strait Islander communities where we work and live.

All work is undertaken under an agreement of non-disclosure.

Crisis Management, Crisis Communications Strategy, Reputation Management & Issues Advocacy across Australia for clients in Australia, United States, United Kingdom and South East Asia.

Our Expertise

Our services

Crisis PR & Crisis Management

Crisis Communications Strategy

Crisis Planning & Preparedness

Reputation Management

Crisis Media Coaching

Issues Advocacy

Media & Articles

Speak with Sally

Sign up to receive latest news, insights

© Sally Branson Consulting Group 2026

We acknowledge the Yugambeh people as the Traditional Owners and Custodians of the Bundjalung land on which we work. We acknowledge all First Peoples of this land and celebrate their enduring connections to our country, knowledge and stories. We pay our respects to Elders past, present and emerging, who guide the Aboriginal and Torres Strait Islander communities where we work and live.

All work is undertaken under an agreement of non-disclosure.