About SBCG
SBCG was founded on a singular principle: in a crisis, immediate access to veteran judgement defines the outcome.
Sally Branson established SBCG after twenty-five years advising governments, corporate boards and prominent public figures through their most complex challenges. We have seen a persistent flaw in traditional public affairs: high-stakes organisations are routinely handed generic playbooks and junior agency teams when they need seasoned clarity under pressure.
SBCG operates differently. We are a discreet, senior-led advisory firm where veteran practitioners direct every engagement, from initial threat assessment to final resolution. Operating across Australia, the United States, the United Kingdom and South East Asia, we deliver unvarnished counsel, rapid strategic execution and reputation protection when trust and enterprise value are on the line.
