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Most small businesses and brands have no crisis plan. Not because they do not care about their reputation. Because they have never had a practical starting point.
The Crisis and Issues Starter Kit is that starting point.
Three sections. Four scenario assessments. Five ready-to-adapt communication templates. An AI quick start guide with prompts you can copy and use immediately in Claude.
Work through it in a day. Reference it when something goes wrong.
What is inside:
Section 1: Four guided scenario assessments covering fuel and energy cost rises, supply chain disruption, government mandates, and staffing pressures. Each includes specific prompts, fillable response boxes, and a clear signal for when your situation requires professional advice.
Section 2: A stakeholder map covering your team, key clients, and suppliers, with a pre-mapped notification sequence so you know who to contact and in what order.
Section 3: Five communication templates for talking to your team, reaching out to clients proactively, notifying a client of a change, opening a supplier conversation, and a media holding statement.
Bonus: An AI quick start guide including how to teach Claude your brand voice and save it so every piece of content you produce sounds like you.
Download the document. Open it in Word or Google Docs. Click into any shaded box and start typing. Save your completed version somewhere your team can find it quickly.
This kit is general guidance only. It is not legal advice or professional crisis management services. Built-in escalation signals tell you clearly when to call a professional.
Most small businesses and brands have no crisis plan. Not because they do not care about their reputation. Because they have never had a practical starting point.
The Crisis and Issues Starter Kit is that starting point.
Three sections. Four scenario assessments. Five ready-to-adapt communication templates. An AI quick start guide with prompts you can copy and use immediately in Claude.
Work through it in a day. Reference it when something goes wrong.
What is inside:
Section 1: Four guided scenario assessments covering fuel and energy cost rises, supply chain disruption, government mandates, and staffing pressures. Each includes specific prompts, fillable response boxes, and a clear signal for when your situation requires professional advice.
Section 2: A stakeholder map covering your team, key clients, and suppliers, with a pre-mapped notification sequence so you know who to contact and in what order.
Section 3: Five communication templates for talking to your team, reaching out to clients proactively, notifying a client of a change, opening a supplier conversation, and a media holding statement.
Bonus: An AI quick start guide including how to teach Claude your brand voice and save it so every piece of content you produce sounds like you.
Download the document. Open it in Word or Google Docs. Click into any shaded box and start typing. Save your completed version somewhere your team can find it quickly.
This kit is general guidance only. It is not legal advice or professional crisis management services. Built-in escalation signals tell you clearly when to call a professional.