Resolve. Repair. Elevate. Impact.

In times of crisis, it is important to have someone experienced and trustworthy leading your response, a strategic but rapid thinker. Iconic global brands and organisations rely on Sally Branson during their darkest time of crisis. She finds solutions and remedies that are timely, effective and results-driven. Sally has undertaken significant work to create positive institutional change through crisis response.

Sally Branson brings over twenty-five years of Diplomatic, Military, Government, Not-for-profit and Corporate experience to her business.

When it comes to public affairs strategy, she has unrivalled experience. Sally has advised the most senior Australian politicians, both Australian and American senior military officials - including members of the Joint Chiefs of Staff (USA). She advised the Australian Government Cabinet and Ministry when she was Senior Press Secretary to an Australian Prime Minister.

Sally has planned and managed public affairs programmes of significant scale, risk and geopolitical importance.

As Director of the Sally Branson Consulting Group, she offers both proactive and reactionary management strategies to clients. Her clients count on her candid, pragmatic advice, delivered in a thoughtful, considerate manner.

Sally specialises in reputation management, planning and strategy. She has worked with high-profile individuals experiencing significant reputation damage to repair the damage. Her clients also rely on Sally to reset and protect their reputations. She provides strategic planning for individuals to manage and grow positive public profiles.

The Group.

Government Affairs Specialist

We offer issues advocacy, government relations and stakeholder engagement. Our specialist has decades of experience in financial services, telecommunications,  environment, energy, tourism, arts, and retail sectors across the Asia Pacific, including ASX 100 and Public Governance, Performance and Accountability Act governed entities, industry associations, for purpose and not-for-profits.

Media and Communication Specialists

Our media specialists are industry experts - with extensive industry experience - on all sides of the media. We offer full-service communications development and execution, media management, media strategy, media relations and crisis media training.

Our work history spans issues rich environments of politics, travel, arts, gender issues, development and planning. Our specialists are respected and connected.

Brand and Public Relations Specialists

We only focus on reputation when it comes to our public relations work. Our specialists have extensive experience working with individuals and brands to strategise and execute impactful campaigns. Their experience stretches from celebrity to corporate. We elevate reputations and public profiles. We do this by offering assessment, strategy advice and activating campaigns - positioning our clients where they need to be for the best impact.

The SBCG commitment

Unlike other crisis firms, we won’t use your crisis to promote our brand. We can provide testimonials and references, but it’s not our place to put your logo in our PR.

We will not send you any content, writing or product that is written using an artificial intelligence platform. Our value to you is in our professional experience, our knowledge and authenticity.

Our staff are senior and experienced, our transparent pricing reflects this. We will not charge our clients senior fees and use junior staff for their work.

We use end-to-end encryption and zero-knowledge architecture to ensure the highest standard of privacy and security for the work we undertake online.

Seven News - The Latest . Gruen Nation. ABC News. Women's Agenda

Seven News - The Latest . Gruen Nation. ABC News. Women's Agenda

Nine News . The Today Show. Smart Company. ABC News. The Age. Sydney Morning Herald . The Drum.

Nine News . The Today Show. Smart Company. ABC News. The Age. Sydney Morning Herald . The Drum.

My Daily Business. Company. Dynamic Business. ABC Radio National

My Daily Business. Company. Dynamic Business. ABC Radio National

  • Sally was instrumental in making our multiple engagements with our allies and the Australian media a success. There were many points during the visit that could have gone completely sideways, but Sally's forethought and agility ensured a smooth and successful rollout that strengthened the US-Australian relationship and reinforced our nations' commitments to mutual defense. She is a consummate professional who delivers superior results

    JP, Senior Military Leader USMC

  • Informed and influential, Sally's sharp tradecraft comes from years performing at the highest levels. What sets her apart is the creativity and heart she brings to her work. Planning for and navigating crisis times is challenging enough. With Sally, you're getting sound advice from an experienced but relatable practitioner, and one who cares about her clients.

    DC, Head of External Affairs

  • Sally is an absolute powerhouse when it comes to crisis management, strategic thinking and advice. I have worked with Sally for many years and her experience lends itself to good, authentic and compassionate advice. She is always focused on the best commercial outcome as well as the wellbeing of myself and my team.

    NB, CEO