How we can help
Our services
When a crisis breaks, you need more than good intentions – you need a plan, delivered by people who have done this before.
SBCG offers senior-level counsel across every stage of crisis and reputation management, from the first warning sign through to long-term recovery.
Our Services
Senior counsel, matched to exactly what your situation needs.
Every SBCG engagement starts with an honest assessment of what’s actually required. Some clients need immediate crisis response; others need a long-term reputation strategy, media training, or expert public affairs advocacy.
Whatever the situation, you’ll work directly with senior consultants who bring decades of experience to bear, matching the right combination of services to your circumstances from day one.
Crisis Management
When a crisis hits, every hour counts. We provide immediate, senior-level support – from initial situation assessment and stakeholder mapping to hands-on guidance through the response itself. You’ll have direct access to an experienced consultant from the first call.
Reputation Management
Reputation is built over years and can be tested in a single moment. We help organisations and individuals protect, rebuild and strengthen their standing – monitoring risk, shaping the narrative, and building the long-term resilience needed to withstand scrutiny.
Crisis Communication Strategy
From the first statement to stakeholder briefings, we help you craft messaging that is clear, credible and consistent. We work across every channel and audience, ensuring what you say, and how you say it, holds up under pressure.
Crisis Media Coaching
When the cameras are rolling and the questions are hard, preparation matters. We coach senior spokespeople on message discipline, tone and delivery, so they can front the media with confidence, even in the most difficult interviews.
Crisis Planning & Preparedness
The best crisis response is the one you’ve already rehearsed. We build tailored crisis plans, run simulations, and prepare your team so that when something does go wrong, you’re ready to move, not scrambling to figure out where to start.
Issues Advocacy & Public Affairs
We help clients navigate complex regulatory, political and public interest issues, building relationships with the people who matter and shaping policy conversations before they shape you, advocating for outcomes that protect your organisation’s long-term interests.
Government & Defence
We advise political leaders, military organisations and public agencies through politically sensitive, high-scrutiny situations, bringing an understanding of government processes, public accountability and the permanence of the public record to every engagement.
Media & Public Life
For public figures and high-profile individuals, reputation is personal. We provide discreet, senior-level counsel to help clients navigate intense media scrutiny while protecting both their public standing and their privacy.
Corporate & Executive
We support CEOs, boards and senior leadership teams through the moments that test an organisation most, helping them protect commercial interests, stakeholder confidence and long-term brand value.
Not-For-Profit & Community
Charities and advocacy organisations operate under close public and donor scrutiny. We help these organisations manage risk and communicate with the transparency and integrity their communities expect.
Legal & Regulatory
We work alongside law firms on regulatory matters and investigations, providing communications counsel that complements legal strategy without compromising it – so legal and reputational risk are managed together, not in isolation.
Global Territories
With experience across Australia, the United States, the United Kingdom and South East Asia, we help clients manage crises that cross borders, time zones and regulatory systems.
Not sure which service is right for your situation?
Get in touch and we’ll help you work out the best path forward.
