Resolve, repair, reshape
Your go-to crisis management consultants
The Sally Branson Consulting Group provides modern crisis management and reputation-building services to businesses that want impact, empathy, and authenticity.
You can’t always predict a crisis, but we can help you manage it
When you’re in crisis, you’re at a critical crossroads.
Go one way, and you risk alienating key stakeholders, reputational harm, and the potential for a significant financial impact. Go the other, and you not only manage the crisis but leverage it to emerge stronger than ever.
But which way is which?
At the Sally Branson Consulting Group, we take you firmly by the hand and lead you through your darkest days and out the other side. Providing resilient crisis strategy and resolution services, our crisis management consultants deliver impact, empathy and authenticity.
This is crisis management that counts.
No spin, just substance: Authentic crisis management with consultants who care
We’re not just another crisis management firm; we set the gold standard for authenticity and reliability.
SBCG is led by Sally Branson, an experienced crisis management consultant who brings over twenty-five years of earned credibility and unrivalled professional experience dealing with issues of geopolitical significance through social media missteps.
Our formidable team consists of elite crisis management consultants, public affairs, and public relations professionals who have been handpicked to handle your unique crisis.
How we help manage crises
Crisis management has irrevocably changed. It’s no longer about spin or subterfuge, lying or pretending your way out of trouble. In the information age, there is no fake it ‘till you fix it. If you’re in crisis, you need authentic, experienced and modern advice – and you need it now. We provide senior-level, full-spectrum crisis management counsel, encompassing crisis planning, crisis management, crisis communications and reputation management for all kinds of crises.
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A crisis can escalate quickly, putting your organisation's reputation at risk. Our crisis management service offers fast, effective help to control the situation and reduce damage. We provide 24/7 support, taking immediate action to manage the crisis, handle communications, and keep everyone informed and reassured. With our expert team by your side, you can confidently navigate any challenge, protect reputations, and maintain integrity.
View crisis management services
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As cliche as it sounds, failing to prepare is preparing to fail and being prepared is the number one way to mitigate a crisis. Our crisis strategy & planning service helps your organisation create a solid plan for handling potential crises. We work with you to find weaknesses, develop strong crisis response plans, and practice different scenarios to ensure you're ready. With a good strategy in place, you can act quickly and effectively when a crisis happens, reducing the impact and keeping your business running smoothly. Together, we build a strong foundation for your organisation to thrive, no matter what new challenges arise.
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Good communication is key during a crisis. Our crisis media training service gives your team the skills and confidence to handle the media under pressure. Through personalised coaching, we show you how to deliver clear, consistent messages, respond to tough questions, and stay calm in high-stress situations. By mastering media communication, you can ensure your organisation’s side is heard, building transparency and trust. Let us help you turn media challenges into chances for positive engagement and reassurance.
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Your reputation can change in an instant. Our crisis PR & communication strategy service is your steadfast ally, providing the expertise and swift action needed to protect and restore your brand's integrity during a critical incident. We stand by your side during crisis situations, crafting compelling narratives, managing stakeholder engagement and media scrutiny, and communicating with clarity and compassion to international and Australian media. With our dedicated team guiding you through turbulent times, we ensure your story is told with strength and resilience, turning potential disasters into opportunities for renewed trust and confidence. When the unexpected strikes, our communication plans are here to help your organisation emerge stronger than ever.
Find the opportunity in every obstacle
We're not just your crisis management consultants. We assist clients by fostering positive change within your organisation because we believe in being proactive. By analysing root causes and identifying areas for improvement, we work collaboratively with your team to implement lasting solutions so that you're better equipped to navigate any challenges that may arise in the future.
Unrivalled expertise
Renowned industry expert Sally Branson leads the best of the best crisis management consultants.
Pinpoint execution
The best strategy counts for nothing without effective action. We execute with innovation, imagination and precision.
Crystal-clear communication
The backbone of effective crisis management; we say what we mean and mean what we say.
Meaningful results
We focus on impact, empathy and authenticity to transform your crisis into an opportunity for growth.
Let an expert handle crisis situations and mitigate potential risks
Don’t stay stuck at the crossroads. Whatever crisis you’re facing, we’re here to help.
Book a complimentary consultation with Sally to get started.